TWISTER Guerilla marketing
Twister want a refreshed look & feel in 2024, to build on the excitement and engagement the brand is known for.
They need to create buzz, talkability and intrigue around their new and existing products, turning #twister into the trending ice-cream.
BRIEF Part 1
Create a guerilla marketing campaign that gets young people (16 – 18) excited and connected to the Twister brand – this is all about creating a powerful idea that uses on-the-ground activations to build (and renew) Twister fans.
BRIEF Part 2
Furthermore, Twister is looking to continue to engage with those young-at-heart consumers, the ones who have been enjoying the ice lolly in their youth but may have grown out of it now.

#PROCREATE

#PHOTOSHOP